Marketing on the Move:
Understanding the Impact of Mobile on Consumer Behavior
A WCAI conference co-sponsored by the Marketing Science Institute
February 27 - 28, 2012
The Wharton School, Philadelphia
No one can deny the explosive impact that mobile devices have had on consumers, managers, public policy officials, and other kinds of decision makers. This dramatic growth in mobile activities has led to a corresponding torrent of granular data that capture these behaviors. Whether mobile device users are communicating with others, consuming digital content, acquiring information, alerting others to their location, engaging in transactions, or posting content to be consumed by others, they are creating an "electronic trail" that lends itself to modeling and analysis which can ultimately lead to a better understanding of customers and more effective marketing.
This exclusive, day and a half conference will feature presentations from practitioners and academic researchers who are pioneering the field of mobile customer analytics at companies and universities such as:
- Boston College
- Monash University
- Charming Shoppes
- The Hershey Company
Contact Rebecca Alig with questions.