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It's no secret that the uptake of text analytics has gained real momentum the last 12 months, as organizations across Europe seek to better understand their customer. Did you follow the Gap saga? ... The retailer captured and analysed real-time sentiment about their new logo... and subsequently decided to change it back!
It's this kind of understanding that's fuelling the growth of the text analytics market. As more and more companies look to harness the voice of their customer across a wealth of social and other media sites, text analytics is rapidly moving from an obscure technology to a business critical tool.
In light of this, I want to let you know about the Text Analytics Summit 2012 (London, April 23-24). To get full info on this event, click here.
This senior level meeting is designed specifically for companies who want to use text based solutions to extract deep insights about customers and make real time decisions. If you're serious about unlocking the potential of text solutions - this is the meeting for you
Addressing this meeting is a group companies with case studies to talk about and the insight to offer real solutions, including: Aviva, Merck Group, Attensity, HM Revenue & Customs, LinguaSys and dozens more.
George Kiley
Chief Editor & Conference Producer
Text Analytics News - FC Business Intelligence
Tel: +44 (0) 207 375 7545
gkiley@fcbusinessintelligence.com