IBM Mar 15 Webinar: The 360-degree approach to knowing your customers

Some survey software packages can provide basic insight with descriptive and behavioral data. But today you also need know how and why people make their purchase decisions (interaction and attitudinal data) to get that 360-degree view of the customer.

Date:



	COMPLIMENTARY WEBINAR, courtesy of IBM SPSS software

Your success today depends more than ever on gaining deeper customer insight.

Some survey software packages can provide basic insight with descriptive and behavioral data. But today you also need know how and why people make their purchase decisions (interaction and attitudinal data) to get that 360-degree view of the customer.

We'd like to invite you to an exclusive live webinar that could transform your survey research.

In this webinar, you'll learn how IBM® SPSS® Data Collection survey software can collect all these types of data - including unstructured data from open-ended survey questions and information from social media.

Find out how you can:

Fine-tune offers using interaction and attitudinal data to keep customers buying
Perform in-depth survey research - easily and quickly - using wizards to walk you through each procedure
Get started inexpensively using our Software-as-a-Service (SaaS) option

	COMPLIMENTARY WEBINAR

	*The 360-degree approach to knowing your customers with IBM SPSS Data Collection*
	Register today! March 15, 2012 at 11 a.m. CT (12 p.m. ET/9 a.m. PT) Length: 45 minutes We keep the presentation short so there's plenty of time for a live Q&A to answer all your questions.

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