Finally! A one-day course that addresses how you can cope with the problem of information overload and create real business value from your data.
Analytics: Putting It All to Work debuts this June!
Learn how to:
- get more in-depth knowledge about your customer equity using analytics
- optimally prepare and enrich your data as a key ingredient to powerful analytics
- predict customer behavior using regression and decision tree approaches
- describe customer behavior using association rules, sequence analysis, and clustering
- use social network data and analytics to better understand and manage collective customer dynamics.
Course fee: $750
Seats are limited; register today!
Dates & Locations
- June 22: Washington, DC
- July 10: Chicago, IL
- Nov. 12: San Francisco, CA
- Dec. 17: New York, NY
Bart Baesens, PhD, is an Assistant Professor at the School of Management of the University of Southampton (UK). His extensive research on predictive analytics, data mining, customer relationship management, Web analytics, fraud detection, and credit risk management has been published in various international journals.
Dr. Baesens also teaches:
- Advanced Analytics for Customer Intelligence Using SAS®
- Credit Risk Modeling Using SAS®
- Web Analytics and Web Intelligence Using SAS®