
Managing the Next Best Activity Decision with Predictive Analytics
In partnership with Decision Management Solutions.
Learn How to Make Every Interaction The Next Best Action
January 24, 2012
11:00am PST / 2:00pm EST
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing
Next Best Activity programs, which consider all possible actions, from marketing offers to customer service actions, and select the one most likely to build long term value.
Join Decision Management Solutions' CEO,
James Taylor and
KXEN's VP of Product Management, Marco Casalaina as they discuss how to implement Next Best Activity using best-in-class predictive analytics and business rules to maximize the value of your relationships across the customer lifecycle.
Register Today - Limited Space!