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"Curiosity and creativity are arguably inborn, but intuition for data comes from time spent exploring it," says Michael Berry, Business Intelligence Director at TripAdvisor.
Berry and Gordon Linoff, who together co-founded the consultancy Data Miners Inc. and co-wrote the book Data Mining Techniques for Marketing, Sales, and Customer Relationship Management, will discuss what makes a good modeler, data miner or analyst.
Register for the live webcast.
Citing examples from their work with companies like TripAdvisor, The New York Times and T-Mobile, these experts will share insights on improving cross-selling, analyzing the performance of competing acquisition channels over time, scoring customers for attrition risk, and much more.
On the table for discussion:
- Defining and measuring customer engagement.
- How TripAdvisor for Business models subscriber happiness.
- Modeling customer renewal probability in order to improve it.
- Testing for cannibalization using matched pairs with JMP.
- Trends in training: new ways to improve the skills of the analytically curious.
Webcast attendees will have the opportunity to submit questions during the session.