"Predicting Sales Using STATISTICA Uplift Modeling"
Dec 18, 10 am PT, noon CT, 1 pm ET
Uplift modeling comes into play when predictive analytics is implemented within your organization's marketing/sales strategy. So, how do you measure effectiveness? Do you really derive any value from your models? How do the models perform over time? With appropriate organization of the deployment flow, and with STATISTICA Enterprise platform, the answers to these questions can be delivered automatically and in a timely manner.
Join us as StatSoft Senior Data Mining Consultant, Dr. Vladimir Rastunkov, showcases STATISTICA's very useful and flexible uplift modeling module, covering topics such as:
- The value of predictive analytics in targeting the right customers
- Building multiple analytic models in a single flow
- Comparing different models; the concept of lift; profit charts
- Maximizing ROI: from predictive analytics to uplift modeling
- Reporting the uplift
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