A. Bitukov answers:
Xiaohua Hu wrote excellent case study. It was published in Journal of Applied Intelligence,
A Data Mining Approach for Retailing Bank Customer Attrition Analysis.
Also, here are a couple good case studies from the Journal of Database Marketing:
Time to fly: An approach to segmentation and modelling customer dynamics in the travel sector,
by Nigel Magson and David Dipple
Predictive modelling applied to the retention of mortgages,
by Leonard Paas
Gregory Piatetsky-Shapiro adds: also see proceedings of several workshops on
Data Mining Case Studies
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