What are some data mining case studies that use simple data mining algorithms?A. Bitukov answers: Xiaohua Hu wrote excellent case study. It was published in Journal of Applied Intelligence, “A Data Mining Approach for Retailing Bank Customer Attrition Analysis”. Also, here are a couple good case studies from the Journal of Database Marketing: “Time to fly: An approach to segmentation and modelling customer dynamics in the travel sector” by Nigel Magson and David Dipple “Predictive modelling applied to the retention of mortgages” by Leonard Paas |
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