KDnuggets Home » News » 2015 » Nov » Publications » Marketing Strategies for Retail Customers Based on Predictive Behavior Models ( 15:n37 )

Marketing Strategies for Retail Customers Based on Predictive Behavior Models


 
 
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Get a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach - download slides now.


Salford Systems Marketing Strategies for Retail Customers Based on Predictive Behavior Models

Download these slides for a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach:
  • Creation of single activity score from comprehensive data
  • Effect on top line sales and ROI
  • Ease of customer targeting and developing strategy

 
Download here.



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