Marketing Strategies for Retail Customers Based on Predictive Behavior Models
Get a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach - download slides now.
Marketing Strategies for Retail Customers Based on Predictive Behavior Models
Download these slides for a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach:
- Creation of single activity score from comprehensive data
- Effect on top line sales and ROI
- Ease of customer targeting and developing strategy
Download here.
