Marketing Strategies for Retail Customers Based on Predictive Behavior Models

Tags: Direct Marketing, Predictive Modeling, Salford Systems

Get a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach - download slides now.

Marketing Strategies for Retail Customers Based on Predictive Behavior Models

Download these slides for a look at how a leading financial services provider used predictive analytics to deliver an effective direct marketing approach:

Creation of single activity score from comprehensive data
Effect on top line sales and ROI
Ease of customer targeting and developing strategy

Download here.

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