Wharton: Bring Customer Lifetime Value to Life, Feb 18-19

Customer Value, Lifetime Value, PA, Peter Fader, Philadelphia, Wharton

Customer Lifetime Value (CLV) is a critical concept for every organization that aspires to be customer centric. This intensive workshop for marketing analytics professionals is taught by leading Wharton professor Peter Fader, Feb 18-19, in Philadelphia.

Develop New Insights into Your Customers at Wharton

Customer Lifetime Value (CLV) is a critical concept for every organization that aspires to be customer centric. Bringing Customer Lifetime Value to Life: Practical Methods and Applications is an intensive two-day workshop for marketing analytics professionals.

Taught by Professor Peter Fader, this program explains the essential techniques on how to use probability models for customer-base forecasting. With a professional background advising firms across a multitude of industries, Professor Fader is an expert at uncovering consumer patterns and improving managerial perspectives across the board.

Participants will leave with the critical concepts and techniques required to make meaningful CLV statements in a variety of managerial settings

Apply today to reserve your spot.

execed@wharton.upenn.edu
+1.215.898.1776 (worldwide)
Mention code: WRKS16B

Peter Fader
Academic Director
Frances and Pei-Yuan Chia Professor, Professor of Marketing; Co-Director, Wharton Customer Analytics Initiative, The Wharton School