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Schwab: Senior Manager, Marketing Analytics


Help develop analytics learning agendas and optimize marketing strategies through measurement feedback loops; work with statisticians, data engineers, marketing/media teams, and external vendors to deliver insights and solutions.



Schwab Company: Schwab
Location: Lone Tree, CO
Web: www.schwab.com


_Contact_:
Apply online, Job ID: 1104-20527

Description:

We believe that, when done right, investing liberates people to create their own destiny. We are driven by our purpose to champion every client's goals with passion and integrity. We respect and appreciate the diversity of our employees, our clients, and the communities we serve. We challenge conventions strategically to create value for our clients, our firm and the world. We live and bring to life the concept of 'own your tomorrow' every day. We champion our employee strengths, guide their development, and invest in their long-term success. We hire optimistic, results-oriented, curious, innovative, and adaptable people with the desire to help our clients and one another succeed.

As a company, we were established by Chuck over 40 years ago to champion Main Street over Wall Street, and to help Americans transform themselves from earners to owners. Through advocacy and innovation, we work to make investing more affordable, accessible and understandable for all. As we enter our fifth decade, we are looking for talented, innovative and driven people who believe they can help themselves, and our clients, create a better future.

Our Opportunity:

The Analytics Insight & Loyalty group (AI&L), within the Central Marketing Organization, supports multiple business units across Schwab through quantitative-based decision support. Our mission is to help Schwab better understand the needs and behaviors of our prospects and clients through statistical analysis and modeling, market research, reporting, and data management.

The Analytics function within the Analytics, Insight and Loyalty (AI&L) organization provides the organization with advanced quantitative analyses and insights that help guide development of new product/service offerings, better target prospects and clients through informed marketing efforts, increase acquisition of desired prospects, understand the ROI of advertising and marketing promotions, and identify strategies to grow client engagement, retention, and loyalty. Our analytical services are in heavy demand as our team is a critical component in Schwab's commitment to being a leading data-driven organization.

What you'll do:

The Data Scientist will partner with business leaders to help develop analytics learning agendas and optimize marketing strategies through measurement feedback loops. He/ she will work with statisticians, data engineers, marketing/media teams, and external vendors to deliver insights and solutions based on statistical and econometric analyses.

Displaying strong business acumen and communication skills, the Senior Manager will communicate analytical results to business partner in various settings to help drive understanding of marketing effectiveness. Our business partners place great emphasis on our ability to translate statistical and mathematical results in way that tells a clear story and guides them in actionable decisions.

What you have:

Responsibilities include:
  • Scope analytics projects including identifying resources and assets needed, determining analysis approach, conducting analysis, and developing execution plans.
  • Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis and documentation of results.
  • Support development of tools and infrastructure to scale operations, increase efficiencies, and improve quality of results.
  • Partner with technical and non-technical resources across the business to leverage their support and integrate our efforts.
  • Pro-actively analyze data to uncover insights that increase business value and impact.
  • Support Schwab bank and other business partners on a wide range of analytics projects from ad-hoc requests to large-scale cross-functional engagements.
  • Approach analytical problems with an appropriate blend of statistical/mathematical rigor with practical business intuition.
  • Hold a point-of-view on the strengths and limitations of statistical models and analyses in various business contexts and is able to evaluate and effectively communicate the uncertainty in the results.
  • Approach analyses in multiple ways in order to evaluate approaches and compare results.
  • Optimize value and contribution to the business by leveraging a practical and pragmatic style well centered on critical path thinking.

 
Technical/Functional Qualifications:
  • B.S. degree in Statistics, Mathematics, Computer Science, Economics, Mathematics, Operations Research, Engineering or similar quantitative field
  • Graduate degree in a quantitative field highly preferred
  • 5+ years experience in an analytical role (consulting to external clients and/or internal business partners)
  • Experience in financial services and bank/ lending environments
  • Strong understanding of how analytics supports a large organization including being able to successfully articulate the linkage between business decisions, business objectives, and analytical approaches & findings
  • Excellent analytical skills with demonstrated ability to solve problems
  • Strong SAS programming, SQL querying and Excel data manipulation capabilities used in context of analytic insight mining and marketing initiative performance measurement
  • Ability to leverage large transactional databases across multiple platforms
  • Outstanding oral and written communication with a proven ability to convey thoughts and findings through PowerPoint and other MS Office Suite Applications
  • Strong interpersonal skills to successfully build long-term relationships with colleagues and business partners

 
What you'll get:
  • Everyday Wellness: Healthy Rewards, Onsite Fitness Classes, Healthy Choices, Wellness Champions
  • Financial Fitness: 401k Match, Employee Discounts, Personalized advice, Brokerage discounts
  • Work/Life Balance: Sabbatical, New Mothers returning to work Program, Tuition Reimbursement Programs, Time off to volunteer
  • Inclusion: Employee Resource Groups, Commitment to diversity, Strategic partnerships
  • Not just a job, but a career, with an opportunity to do the best work of your life

 
Learn more about Life@Schwab.

Charles Schwab & Co., Inc. is an equal opportunity/affirmative action employer committed to diversifying its workforce. All applications are considered without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status (disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, Armed Forces service medal veterans), or based on any individual's status in any group or class protected by applicable federal, state or local law.

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