Tag: Threats (2)
- Big Data: Promises, Challenges and Threats - Feb 16, 2018.
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks Professor Koen Pauwels for his thoughts.
- CEOs Pursue Data and Analytics for Stakeholder Engagement - Jan 21, 2016.
PWC’s Global CEO Survey highlights the strategic importance of Data and Analytics for achieving wider stakeholder engagement.