KDnuggets Home » News » 2018 » May » Webcasts & Webinars » Why Data and Infrastructure are key to determining Customer Intent,May 31 Webinar ( 18:n21 )

Why Data and Infrastructure are key to determining Customer Intent,
May 31 Webinar


Join Yieldmo, an advertising technology company and learn how Snowflake and Looker unleashed the potential of their mobile ad engagement data and drove more impactful marketing for their clients.



 
 

THURSDAY, MAY 31 - 11:00am PT / 2:00pm ET

 
 
Getting to the truth behind customers' purchase intent requires more than just loads of data-it demands an infrastructure that lets marketers easily put that data to good use.

Join Yieldmo, an advertising technology company and learn how Snowflake and Looker unleashed the potential of their mobile ad engagement data and drove more impactful marketing for their clients.

In this webinar, Yieldmo will share insights on:
  • Why they chose modern data technologies like Snowflake and Looker
  • How they let users access highly-detailed and privacy-safe data within minutes of collection
  • How they achieved data democracy not only within Yieldmo but also extended it to their clients
MODERATOR
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Bob Fernekees
Publisher
CRM magazine
REGISTER NOW to view this webinar titled "Why Data AND Infrastructure Are Key to Determining Customer Intent."

Audio is streamed over the internet, so turn up your computer speakers!
 
SPEAKERS
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Indu Narayan
Director of Data
Yieldmo
 
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Alex Fu
Senior Director of Advertising & Marketing Insights
Yieldmo
 
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Michael Nixon
Sr. Director, Product Marketing
Snowflake
 
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Jamie Davidson
VP Products
Looker