- Where Analytics, Data Mining, Data Science were applied in 2016 - Dec 12, 2016.
CRM/Consumer Analytics, Finance, and Banking are still the leading applications, but Anti-spam, Mobile apps, Travel/hospitality grew the most in 2016. Share of Health care, Consumer analytics, and Direct Marketing/ Fundraising data science applications declined for 2 years in a row.
- New Book: Effective CRM using Predictive Analytics – get 20% discount - Jul 11, 2016.
A comprehensive step-by-step guide to designing, setting up, executing and deploying data mining techniques in marketing. Use code VBM93 for 20% discount.
- Michael J. Fox Foundation: Associate Director, CRM (Campaign Operations) - Nov 7, 2015.
Key role in enabling the Foundation to meet its marketing goals, scaling its marketing efforts, designing and deploying multi-channel campaigns, and reporting and optimizing the results of campaigns.