- A Data Scientist’s Path to Understanding Market Simulation - Jul 1, 2019.
Made possible by recent advances in computing power and machine learning, market simulation employs agent-based modeling, behavioral science and network science to recreate the complex dynamics and rules of how a population of people in a given market behave, influence each other and make decisions.
- How to Use Cohort Data to Analyze User Behavior - Mar 10, 2016.
In the world of data analysis, cohorts are often pushed aside due to their seemingly complex nature. Learn what this analysis can offer and how to do it.
- Our Iceberg is Melting.. Now where is that Data Scientist? - Dec 15, 2014.
Marketing analytics teams could improve their effectiveness by employing a marketing effectiveness strategy similar to that used by penguins dealing with their iceberg melting.
- Chubb: Market Analytics / Predictive Modeling Specialist, Commercial Strategic Marketing - Aug 13, 2014.
Producing meaningful, relevant marketing information and data for Chubb's commercial field and home office stakeholders.