# 7 common mistakes when doing Machine Learning

In statistical modeling, there are various algorithms to build a classifier, and each algorithm makes a different set of assumptions about the data. For Big Data, it pays off to analyze the data upfront and then design the modeling pipeline accordingly.

By Cheng-Tao Chu (@chengtao_chu) .

Statistical modeling is a lot like engineering.

In engineering, there are various ways to build a key-value storage, and each design makes a different set of assumptions about the usage pattern. In statistical modeling, there are various algorithms to build a classifier, and each algorithm makes a different set of assumptions about the data.

When dealing with small amounts of data, it’s reasonable to try as many algorithms as possible and to pick the best one since the cost of experimentation is low. But as we hit “big data”, it pays off to analyze the data upfront and then design the modeling pipeline (pre-processing, modeling, optimization algorithm, evaluation, productionization) accordingly.

As pointed out in my previous post, there are dozens of ways to solve a given modeling problem. Each model assumes something different, and it’s not obvious how to navigate and identify which assumptions are reasonable. In industry, most practitioners pick the modeling algorithm they are most familiar with rather than pick the one which best suits the data. In this post, I would like to share some common mistakes (the don't-s). I’ll save some of the best practices (the do-s) in a future post.

1. Take default loss function for granted

Many practitioners train and pick the best model using the default loss function (e.g., squared error). In practice, off-the-shelf loss function rarely aligns with the business objective. Take fraud detection as an example. When trying to detect fraudulent transactions, the business objective is to minimize the fraud loss. The off-the-shelf loss function of binary classifiers weighs false positives and false negatives equally. To align with the business objective, the loss function should not only penalize false negatives more than false positives, but also penalize each false negative in proportion to the dollar amount. Also, data sets in fraud detection usually contain highly imbalanced labels. In these cases, bias the loss function in favor of the rare case (e.g., through up/down sampling).

2. Use plain linear models for non-linear interaction

When building a binary classifier, many practitioners immediately jump to logistic regression because it’s simple. But, many also forget that logistic regression is a linear model and the non-linear interaction among predictors need to be encoded manually. Returning to fraud detection, high order interaction features like "billing address = shipping address and transaction amount < \$50" are required for good model performance. So one should prefer non-linear models like SVM with kernel or tree based classifiers that bake in higher-order interaction features.