- The danger in comparing your campaign performance against an average - Oct 26, 2017.
Performance measurement is only meaningful when compared against a benchmark. While “average” is a good, and easy to understand metric, it could be very deceptive.
CleverTap, Customer Analytics, Metrics
- A Data Analyst guide to A/B testing - May 9, 2017.
A/B testing is key to improving results in any marketing campaign. We examine the issues involved in its 3 main components: message variants, user group selection, and choosing the winning version.
A/B Testing, CleverTap, Marketing Analytics
- The Best Metric to Measure Accuracy of Classification Models - Dec 7, 2016.
Measuring accuracy of model for a classification problem (categorical output) is complex and time consuming compared to regression problems (continuous output). Let’s understand key testing metrics with example, for a classification problem.
Pages: 1 2
Accuracy, Classification, CleverTap, Measurement, Metrics, Precision, Unbalanced
- A Neat Trick to Increase Robustness of Regression Models - Aug 22, 2016.
Read this take on the validity of choosing a different approach to regression modeling. Why isn't L1 norm used more often?
CleverTap, Linear Regression, Outliers, Overfitting, Regression
- How to Use Cohort Analysis to Improve Customer Retention - May 2, 2016.
Cohort analysis is a subset of behavioral analytics that takes the user data and breaks them into related groups for analysis. Let’s understand using cohort analysis with an example of daily cohort of app users.
Pages: 1 2
Churn, CleverTap, Customer Analytics, Customer Behavior
- How to Remove Duplicates in Large Datasets - Apr 27, 2016.
Dealing with huge datasets can be tricky, especially the data cleaning process. One of such processing is de-duplication, find out how you can solve this using the statistical techniques.
CleverTap, Data Cleaning, Data Preparation
- Deriving Better Insights from Time Series Data with Cycle Plots - Mar 9, 2016.
Visualization plays key role in analysis of time series data, to understand underlying trends. Here we are demonstrating the cycle plot which shows both the cycle or trend and the day-of-the-week or the month-of-the-year effect.
CleverTap, Data Visualization, Time Series