- What is Segmentation? - Jun 22, 2021.
Segmentation refers to many things, and is one of the most frequently used words in marketing This article looks at segmentation from a somewhat different-than-usual perspective.
Analytics, Marketing Analytics, Segmentation
- Secure Your Data at Marketing Analytics and Data Science - Feb 11, 2019.
Marketing Analytics and Data Science is coming to San Francisco, Apr 8-10, and get the tools you need to secure your data and continue business success with GDPR. Save 20% with VIP Code: MADS19KDN.
CA, Data Science, Marketing Analytics, San Francisco
- The Data Science Event You Need in 2019 - Jan 7, 2019.
MADS Can Help You Achieve Your 2019 Goals! Marketing Analytics and Data Science is coming to San Francisco, Apr 8-10. KDnuggets readers save 20% with VIP Code MADS19KDN. Register Today and Save!
Analytics, CA, Data Science, Marketing, Marketing Analytics, San Francisco
- Hilary Mason and Gilad Lotan to Keynote at MADS 2019 - Nov 8, 2018.
The 2019 Marketing Analytics and Data Science conference, Apr 8-10 in San Francisco, will empower you with practical applications to achieve better bottom line results in a data-driven future. Save 20% with VIP Code MADS19KDN. Register now and save!
CA, Data Science, Hilary Mason, Marketing Analytics, San Francisco
- Webinar: The Art and Science of Marketing Analytics, Sep 20. - Sep 18, 2018.
In this Looker webinar, Sep 20, 2 PM EST, you'll learn what is meant by operationalizing marketing data, how to track demand generation key performance metrics, and much more.
Analytics, Looker, Marketing Analytics
- Webinar: The Art and Science of Marketing Analytics, Sep 20 - Sep 11, 2018.
In this Looker webinar, Sep 20, 2 PM EST, you'll learn what is meant by operationalizing marketing data, how to track demand generation key performance metrics, and much more.
Analytics, Looker, Marketing Analytics
- Choosing the Right Marketing Technology Stack, July 25 Webinar - Jul 17, 2018.
We will discuss ways to think about your marketing stack that help you stay focused on today's goals, while planning for tomorrow's growth.
Looker, Marketing, Marketing Analytics
- Strategic Analytics Summit, Las Vegas, Sep 26-27 - Jul 9, 2018.
This Summit will bring together Big Data thought leaders, top business executives and analytics experts for two days of insights, learning and networking. Use code KDNU18 for 25% off.
Analytics, Blockchain, GDPR, Las Vegas, Marketing Analytics, NV, Summit
- Where Will Data Science and Marketing Analytics Take You in 2018? - Jan 9, 2018.
MADS Can Help You Achieve Your 2018 Goals in San Francisco, April 11-13, 2018. Hear from speakers like DJ Patil, Former U.S. Chief Data Scientist, as he reveals the secrets to navigating the digital transformation. Save 20% with VIP Code MADS18KDN.
Analytics, CA, Data Science, Marketing Analytics, San Francisco
- IESEG School of Management: Assistant, Associate or Full Professor in Marketing Analytics - Nov 20, 2017.
Seeking candidates whose teaching and research interests are related to marketing analytics. Applicants should possess a PhD and be able to provide evidence of publications (and/or demonstrate the potential to publish) in reputable academic journals.
France, IESEG, Lille, Marketing Analytics, Paris, Professor
- DJ Patil Presents at Marketing Analytics and Data Science 2018 - Nov 7, 2017.
The 2018 Data Science & Marketing Analytics Conference, April 11-13, San Francisco, will focus on how Data can be used to drive specific business purposes. Exclusive Offer for KDnuggets Readers: Save 20% with VIP Code MADS18KDN.
CA, Data Science, Marketing Analytics, San Francisco
- WCAI Analytics Accelerator Challenge - Sep 1, 2017.
Wharton Customer Analytics Initiative is looking to provide implementable solutions to companies most pressing marketing and analytics problems. Apply by Sep 25 to get a team of top Penn students work on your problem.
Challenge, Marketing Analytics, WCAI, Wharton
- The Marketing Metrics and Analytics Summit, Chicago, Sep 26-27 - Jul 26, 2017.
The summit will provide you with all the practical know-how you need to take your organization's marketing measurement game to the next level.
Chicago, IL, Insight X Network, Marketing Analytics, Metrics
- Marketing Analytics for Data Rich Environments - Jul 14, 2017.
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks Professor Michel Wedel, a leading authority on this topic from the Robert H. Smith School of Business at the University of Maryland, what marketing researchers and data scientists most need to know about it.
Analytics, Big Data, Marketing Analytics
- A Data Analyst guide to A/B testing - May 9, 2017.
A/B testing is key to improving results in any marketing campaign. We examine the issues involved in its 3 main components: message variants, user group selection, and choosing the winning version.
A/B Testing, CleverTap, Marketing Analytics
- Chubb: Customer Experience & Marketing Analytics Manager - Mar 28, 2017.
Seeking a Customer Experience & Marketing Analytics Manager responsible for leading the customer experience and marketing analytics practice within the broader personal lines analytics function.
Chubb, Customer Experience, Manager, Marketing Analytics, New York City, NJ, NY, PA, Philadelphia, Whitehouse Station
- KDnuggets Exclusive: Analytics and Data Science leaders in San Francisco, Apr 3-5 - Feb 28, 2017.
The Marketing Analytics & Data Science Conference is coming to San Francisco April 3-5. Exclusive offer for KDnuggets readers saves you 20% with VIP code MADS17KDN. Reserve your spot today!
CA, Data Science, Hilary Mason, Marketing Analytics, San Francisco
- Marketing Analytics and Data Science conference, Apr 3-5, San Francisco – KDnuggets Offer - Jan 26, 2017.
The Marketing Analytics and Data Science conference is happening April 3-5 in San Francisco. Exclusive KDnuggets offer saves you 20% with VIP Code MADS17KDN. Register today!
CA, Data Science, Marketing Analytics, San Francisco
- How Can Marketing Analytics & Data Science Increase ROI? - May 10, 2016.
In our Marketing Analytics & Data Science interview series, we are catching up with thought leaders across industries to hear their take on trends and challenges in Big Data ahead of MARKETING ANALYTICS & DATA SCIENCE CONFERENCE, June 8-10, San Francisco. Save 20% with Code MADS16KDN
CA, Data Science, Marketing Analytics, San Francisco
- Schwab: Senior Manager, Marketing Analytics - Apr 14, 2016.
Seeking a Senior Manager, Marketing Analytics, to primarily partner with the Acquisition team and help develop, measure, and optimize marketing strategies, working with analysts, statisticians, data engineers, marketing/media teams, and external vendors to deliver insight.
Austin, Manager, Marketing Analytics, Schwab, TX
- VIP Invitation to the Marketing Analytics & Data Science Conference - Apr 7, 2016.
Join industry leaders at the inaugural Marketing Analytics & Data Science conference, San Francisco, June 8-10. KDnuggets readers enjoy a 20% discount.
CA, Data Science, Marketing Analytics, San Francisco
- Purdue Pharma: Manager, Marketing Analytics - Sep 28, 2015.
Responsible for supporting the design, development, implementation and ongoing maintenance/ administration of various managed care and commercial analyses.
CT, Manager, Marketing Analytics, Purdue Pharma, Stamford
- UnitedHealth Group: Director of Marketing Analytics - Sep 8, 2015.
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. Help improve the health of millions and do your life best work.
CT, Director, Marketing Analytics, Minnetonka, MN, Shelton, UnitedHealth Group
- IESEG (France): Ph.D. Candidates In Big Data Marketing Analytics - Aug 20, 2015.
Get support to engage in innovative business relevant research projects with high potential to get published in international peer-reviewed journals, be part of IÉSEG Center for Marketing Analytics team, and aim to get PhD in 3 years.
France, IESEG, Lille, Marketing Analytics, PhD position
- SapientNitro: Sr. Manager Marketing Analytics - Aug 7, 2015.
Lead marketing strategy projects across full spectrum of marketing strategy offering, drive thought leadership and business development initiatives.
Manager, Marketing Analytics, Minneapolis, MN, SapientNitro
- SapientNitro: Sr. Associate, Marketing Analytics - Aug 7, 2015.
Provide analysis to improve the effectiveness of the planning, execution and optimization of marketing strategy; tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.
Marketing Analytics, SapientNitro
- SapientNitro: Director, Performance/Marketing Analytics - Aug 7, 2015.
Lead multi-channel, real time, measurement and analytics initiatives, have experience of developing product and service propositions and taking them to market.
Director, Marketing Analytics, New York City, NY, SapientNitro
- Big Data Analytics Pain Points - Aug 6, 2015.
Big data analytics is still in infancy, and we haven't yet embraced a data-driven decision making. Here, we discussed the current pain points in it and how you can deal them in better ways.
Big Data Analytics, Challenges, Kaushik Pal, Marketing Analytics
- Macy’s: VP, Marketing Data Science and Analytics - Jul 14, 2015.
Informing business and marketing strategy, guiding tactical execution and identifying new opportunities to drive and grow sales across Macy's.
CA, Macy's, Marketing Analytics, San Francisco, VP
- Interview: Sheridan Hitchens, Auction.com on Customer Lifetime Value as the Cornerstone for Marketing Analytics - May 15, 2015.
We discuss Customer Lifetime Value (CLV) metric, maturity level for the CLV metric, different models for calculating it, challenges in designing strategy based on CLV and tackling attribution.
Auction, Customer Value, Interview, Marketing Analytics, Metrics, Sheridan Hitchens
- Interview: Mario Vinasco, Facebook on Advancing Marketing Analytics through Rigorous Experimentation - Apr 27, 2015.
We discuss marketing analytics at Facebook, multi-channel performance assessment, success factors, lessons from Look Back feature, advice, and more.
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Apache Hive, Career, Data Science, Experimentation, Facebook, Interview, Mario Vinasco, Marketing Analytics, Predictive Analytics, Trends
- Brandman University: Assistant Director of Marketing Analytics - Mar 19, 2015.
Building and maintaining the intelligence infrastructure as well as predictive analytics behind all marketing campaigns
Assistant Director, Brandman University, CA, Irvine, Marketing Analytics, USA
- Schwab: Senior Manager, Marketing Analytics - Jan 31, 2015.
Help develop analytics learning agendas and optimize marketing strategies through measurement feedback loops; work with statisticians, data engineers, marketing/media teams, and external vendors to deliver insights and solutions.
CO, Lone Tree, Manager, Marketing Analytics, Schwab, USA
