Lifetime Value (3)
- Calculating Customer Lifetime Value: SQL Example - Feb 15, 2018.
In order to understand how to estimate LTV, it is useful to first think about evaluating a customer’s lifetime value at the end of their relationship with us.
- Wharton: Bring Customer Lifetime Value to Life, Feb 18-19 - Nov 19, 2015.
Customer Lifetime Value (CLV) is a critical concept for every organization that aspires to be customer centric. This intensive workshop for marketing analytics professionals is taught by leading Wharton professor Peter Fader, Feb 18-19, in Philadelphia.
- Wharton Workshop: Bringing Customer Lifetime Value to Life, Feb 19-20, Philadelphia - Jan 10, 2015.
Predicting how much profit can be generated from a future relationship with a customer is extremely important. This workshop will teach how do this important analysis.