Insight Effectiveness (2)
- The Next Big Inflection in Big Data: Automated Insights - Feb 15, 2016.
To keep up with big data and improve our use of information, we need insightful applications that will quickly and inexpensively extract correlations while associating insights with actions.
- Determining the Value of Insights - Jan 30, 2014.
With the value of Consumer Insights being questioned to justify ROI, the Market Research professionals need to figure out ways to quantify the value of those insights. Determining the value of insights is no easy task and requires focus on three key components.