- ETL and ELT: A Guide and Market Analysis - Oct 29, 2021.
ETL and related techniques remain a powerful and foundational tool in the data industry. We explain what ETL is and how ETL and ELT processes have evolved over the years, with a close eye toward how third-generation ETL tools are about to disrupt standard data processing practices.
Data Preparation, ELT, ETL, Market Research, Pipeline
- Pros and Pitfalls of Observational Research - May 3, 2017.
Why the connection between beer brand and region? Climate? Tradition? Or simply distribution? Some combination of the three, plus other factors?
Correlation, Market Research, Multicollinearity, Research
What is Structural Equation Modeling? - Mar 27, 2017.
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps better thought of as a family of related methods rather than as a single technique. What is its relevance to Marketing Research?
Data Analysis, Market Research, Modeling, Psychology
- Proxy Indicators: beware of spurious claims - Mar 16, 2017.
Beware of online and market research studies which can lead to false or spurious claims. We examine several notable examples including Google Street View and Argentina inflation.
Argentina, Fake News, Google, Market Research, Overfitting
- eBay: Data Scientist – Statistician - Aug 26, 2015.
Conduct A/B tests and deep dive statistical analysis/modeling for marketing analytic at eBay. Critical skills/experience on R, SQL, and online A/B experiments required.
Bellevue, Digital Analyst, eBay, Market Research, WA
- Consumer and Market Research Info Kit - Aug 11, 2015.
JMP free info kit helps you determine the best ways to meet and shape customer needs. It includes a webcast interview on the Voice of the Customer, a chapter from "Numbersense" book, a demo on planning with predictive modeling, and more.
JMP, Kaiser Fung, Market Research, Rob Reul
- Consumer and Market Research Info Kit - Jul 10, 2015.
JMP free info kit helps you determine the best ways to meet and shape customer needs and includes a webcast interview on voice of the customer, a chapter from Numbersense book, a demo on planning with predictive modeling, and more.
JMP, Kaiser Fung, Market Research, Rob Reul
- Wikibon Big Data Capital Markets Day – Big Data NYC 2014 - Oct 30, 2014.
One of the biggest events at Big Data NYC 2014 was the insightful presentation by Jeff Kelly from WikiBon. We provide here the key takeaways.
Big Data, Hadoop, Jeff Kelly, Market Research, New York-NY, NoSQL, Wikibon
- market research firm: SVP Research Sciences - Oct 4, 2014.
One of the largest and most well-respected market research companies in the world is currently looking for an experienced leader to manage the Global Research Sciences team.
Market Research, New York-NY, SVP
- Predictive Analytics Innovation Summit 2014 London: Day 2 Highlights - Jul 31, 2014.
Highlights from the presentations by Predictive Analytics leaders from Spotify, ING, Quintiles, and Riot Games on day 2 of Predictive Analytics Innovation Summit 2014 in London, UK.
Big Data, Conference, Experimentation, Healthcare, London-UK, Market Research, Predictive Analytics
- Future of Consumer Intelligence 2014: Day 3 Highlights - Jul 30, 2014.
Highlights from the presentations by Market Research leaders on day 3 of Future of Consumer Intelligence 2014 in Los Angeles.
Conference, Consumer Intelligence, FOCI, Kurzweil, Los Angeles-CA, Market Research
- Future of Consumer Intelligence 2014: Day 2 Highlights - Jul 28, 2014.
Highlights from the presentations by Market Research leaders on day 2 of Future of Consumer Intelligence 2014 in Los Angeles.
Big Data, Consumer Intelligence, FOCI, Innovation, Los Angeles-CA, Market Research, Privacy
- Future of Consumer Intelligence 2014: Day 1 Highlights - Jul 19, 2014.
Highlights from the presentations by Market Research leaders from H(app)athon Project, Socratic Technologies, TNS, PepsiCo on day 1 of Future of Consumer Intelligence 2014 in Los Angeles.
Big Data, Consumer Intelligence, Customer Analytics, FOCI, Innovation, Los Angeles-CA, Market Research
- Social Media & Web Analytics Innovation Summit 2014: Day 2 Highlights - May 15, 2014.
Highlights from the presentations by analytics experts from Youtube, Evernote and Wikia on day 2 of Social Media & Web Analytics Innovation Summit 2014 in San Francisco.
Market Research, San Francisco-CA, Social Media Analytics, Web Analytics, Youtube
- Determining the Value of Insights - Jan 30, 2014.
With the value of Consumer Insights being questioned to justify ROI, the Market Research professionals need to figure out ways to quantify the value of those insights. Determining the value of insights is no easy task and requires focus on three key components.
Efficiency, Insight Effectiveness, Insight Quality, Market Research
