- ETL and ELT: A Guide and Market Analysis - Oct 29, 2021.
ETL and related techniques remain a powerful and foundational tool in the data industry. We explain what ETL is and how ETL and ELT processes have evolved over the years, with a close eye toward how third-generation ETL tools are about to disrupt standard data processing practices.
Data Preparation, ELT, ETL, Market Research, Pipeline
What is Structural Equation Modeling? - Mar 27, 2017.
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps better thought of as a family of related methods rather than as a single technique. What is its relevance to Marketing Research?
Data Analysis, Market Research, Modeling, Psychology
- Proxy Indicators: beware of spurious claims - Mar 16, 2017.
Beware of online and market research studies which can lead to false or spurious claims. We examine several notable examples including Google Street View and Argentina inflation.
Argentina, Fake News, Google, Market Research, Overfitting
- Determining the Value of Insights - Jan 30, 2014.
With the value of Consumer Insights being questioned to justify ROI, the Market Research professionals need to figure out ways to quantify the value of those insights. Determining the value of insights is no easy task and requires focus on three key components.
Efficiency, Insight Effectiveness, Insight Quality, Market Research
