Insight Quality (2)
- Avoiding Tunnel Vision in Peer Comparisons - Nov 12, 2015.
Comparing yourself to peers (benchmarking) lets you understand how you’re doing and identify performance gaps. Benchmarking is widespread but frequently misses useful and actionable insights. The proposed approach helps avoid the tunnel vision in benchmarking.
- Determining the Value of Insights - Jan 30, 2014.
With the value of Consumer Insights being questioned to justify ROI, the Market Research professionals need to figure out ways to quantify the value of those insights. Determining the value of insights is no easy task and requires focus on three key components.