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• Viewpoint: Why your company should NOT use “Big Data” - Jan 27, 2014.
  
  Hardcore analytics (and Big Data) can add value, but only marginally and only for companies that have already mastered using the data they already have. The ‘obvious’ information from your own data can get you 90%+ of the total impact, so start there. The hard part is executing the basic insights across the organization.

  80/20 Principle, Hardcore Analytics, Pair Search, Quality Score, Sort Order