Data Science 101: Normalization, Standardization, and Regularization
Normalization, standardization, and regularization all sound similar. However, each plays a unique role in your data preparation and model building process, so you must know when and how to use these important procedures.
By Susan Sivek, Data Science Journalist for Alteryx.
"Normal," "standard," "regular": These are all fairly similar. Let's just put ization on the end of each one, too. That won't ever be confusing, right?
If we could go back to the beginnings of statistics and data science, maybe we could advocate for choosing more distinctive words for these concepts. Alas, we're stuck with these terms for now.
Each of these three izations plays a unique role in your data preparation and analysis process. Let's get some clarity on each, so you know when and how to use them.
Image via GIPHY.
Feature Scaling: Normalization and Standardization
One use of "normalization" is text normalization, the process by which text is prepared for analysis with natural language processing tools. The term is also used in describing database structure and organization.
However, there's yet another commonly used (but still somewhat variable) meaning of normalization: methods for scaling your data.
Let's talk first about what "scaling your data" means with the fictional library dataset below. Say you have a variable (aka feature) that has a wide range of values (and hence variance), like the "Library Checkouts" field below — especially as compared to the variance of "Average Rating":
Title  Average Rating (1 to 5)  Library Checkouts 
Uncanny Valley  3.0  45 
Quantum  3.4  1,301 
The Lady Tasting Tea  3.8  2,122 
The Midnight Library  4.1  12,310 
This variation in variance (oof) can cause issues for machine learning. To address it, feature scaling in some form, such as the methods described below, is generally recommended. Neural networks and support vector machines are sensitive to scaling, along with algorithms that use the distances between points in their calculations, like clustering and PCA.
Image via GIPHY.
A feature with wideranging values can have a disproportionate influence on these models' predictions when compared to other features. Therefore, it's typically better to constrain all the features' values to a narrower range, so they are all integrated equally into the model. "Scaling" encompasses a variety of procedures that make the variables more comparable.
MinMax Normalization
Let's dive into one form of normalization, which is one variety of feature scaling. "Minmax normalization" or "minmax scaling" recalculates all the values of your variables so that they fall within the range [0, 1] or [1, 1]. (Check out an equation for this process.) The [0, 1] range is typically required for neural networks.
Our dataset above, if scaled so that values fall within [0, 1], would look like this:
Title  Average Rating (1 to 5)  Library Checkouts 
Uncanny Valley  0  0 
Quantum  0.364  0.102 
The Lady Tasting Tea  0.727  0.169 
The Midnight Library  1.000  1.000 
As you can see, the minimum values and maximum values for each variable end up at the top and bottom of the [0, 1] range; the other values lie in between. Most importantly, all the values across the features are more comparable and may contribute to a betterperforming model. However, as you can imagine, this method is not as effective with outliers, which can pull the minimum and/or maximum values strongly in one direction.
If you want to use this approach in Python and are using scikitlearn (one of the libraries included in Designer's Python Tool), you can use MinMaxScaler, for which the [0, 1] range is the default. MaxAbsScaler is another option and may be better for sparse datasets, as it preserves the data's inherent structure. The scikitlearn User Guide has an excellent section on these techniques. In Alteryx Designer, you can try out the usercreated FeatureScaler macro. This macro can also convert your data (for example, a model's predictions on your normalized data) from their normalized form back to their original units.
Standardization
Just to be extra confusing, standardization is sometimes used to cover all these forms of scaling. However, one popular use of the term is a scaling method that can be more specifically called zscore standardization. This approach takes your features' values and scales them so that they end up being normally distributed (fitting that familiar old bell curve). The values are transformed, so their mean is 0, and their standard deviation is 1. This method is also sensitive to outliers' influence.
Standardization is especially important for machine learning algorithms that use distance measures (e.g., knearest neighbors, kmeans clustering, principal component analysis) and for those that are built on the assumption that your data are normally distributed. These will likely perform better if you provide data that fit that assumption.
As above, one option is to use Python and scikitlearn, where StandardScaler will tackle this job. If you want to standardize your data in Designer, you can locate and use this macro that's installed to support the predictive analytics tools.
Which Method and When?
As in the recent posts on model evaluation metrics, there's no one right answer for all situations. You can try multiple methods of normalization and see which one helps your model perform better.
If your data has outliers that could be problematic for the approaches described above, you may want to try RobustScaler in scikitlearn, which uses the median and interquartile range to scale the data and retains the outliers. Here's a helpful tutorial for RobustScaler, and you can also check out this great visual comparison of what data with outliers look like when handled with each of these approaches.
Finally, remember that you usually will want to apply these methods to your training dataset only, not to your entire dataset. Scaling your entire dataset and then splitting it for training/testing allows some information about the distribution of the entire dataset to be available during training. If you split after scaling, your test dataset's scaled values would be determined by "knowledge" of the entire dataset. However, that information will not be available when the model is actually used in production. This problem is one form of what's called data leakage. Instead, split your dataset, train your model, preprocess your test data according to the same parameters used for the training data, and then assess your model's performance.
Regularization: Addressing a Different Issue
This term seems like it should be sorted into the same category with normalization and standardization. Just looking at the word itself — it sounds like a similar concept, right?
Regularization is actually a strategy used to build betterperforming models by reducing the odds of overfitting, or when your model does such a good job of matching your training data that it performs badly on new data. In other words, regularization is a way to help your model generalize better by preventing it from becoming too complex.
However, regularization is not part of data preprocessing, unlike normalization and standardization. Instead, it is an optional component in the modelbuilding process. Regularization is often discussed in the context of regression models. In Designer, you can optionally use ridge regression, LASSO, or elastic net regularization when building linear and logistic regression models. However, regularization is definitely also relevant for other algorithms, including neural networks and support vector machines.
In the simplest terms, depending on the method used, regularization for regression models may reduce the number of variables included in a model and/or may try to bring their coefficients closer to zero or a combination of both. For neural networks, regularization could also include weight decay; dropout, where some layers' output is ignored; and early stopping when a model's training ends early because it is generalizing less well as training proceeds (among other approaches).
As you can tell, regularization is in a whole different zone of the machine learning process from normalization and standardization, so don't let its deceptively similar sound trip you up!
Additional Resources
 About Feature Scaling and Normalization and the effect of standardization for machine learning algorithms
 Scikitlearn documentation for scaling data during preprocessing
 Standardization in Cluster Analysis
 What is Regularization?
 Simple is Best: Occam's Razor in Data Science
 How to Avoid Overfitting in Deep Learning Neural Networks
Original. Reposted with permission.
Bio: Susan Currie Sivek, Ph.D. is the data science journalist for the Alteryx Community where she explores data science concepts with a global audience. She is also the host of the Data Science Mixer podcast. Her background in academia and social science informs her approach to investigating data and communicating complex ideas — with a dash of creativity from her training in journalism.
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