Tag: Daqing Zhao (2)
- Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing - Dec 11, 2014.
We discuss the challenges in identifying the fair price of ad media, recommendations for building effective models for online marketing, unique challenges of Mobile channel, selection of Big Data tools, and more.
- Interview: Daqing Zhao, Macys.com on Advanced Analytics for Marketing in the Big Data era - Dec 10, 2014.
We discuss Analytics at Macys.com, comparison of advanced analytics with traditional BI, building data models for scalability, problem of data models becoming quickly obsolete and challenges in customer targeting.