- Amazon Web Services Webinar: Boost customer satisfaction and sales with consumer insights data - Sep 14, 2021.
Join this webinar, Sep 27, to learn how to leverage external data to understand market needs and consumer behavior – helping you build a more customer-centric business.
AWS, Consumer Analytics, Data Analytics, Marketing
- Where is Marketing Data Science Headed? - Jan 5, 2021.
Marketing data science - data science related to marketing - is now a significant part of marketing. Some of it directly competes with traditional marketing research and many marketing researchers may wonder what the future holds in store for it.
Analytics, Data Science, Marketing
- Top 8 Data Science Use Cases in Marketing - Nov 25, 2019.
In this article, we want to highlight some key data science use cases in marketing. Let us concentrate on several instances that present particular interest and managed to prove their efficiency in the course of time.
Data Science, Marketing, Use Cases
- How Data Science Is Used Within the Film Industry - Jul 5, 2019.
As Data Science is becoming pervasive across so many industries, Hollywood is certainly not being left behind. Learn about how Big Data, analytics, and AI are now core drivers of the movies we watch and how we watch them.
Data Science, Industry, Marketing, Movies, Predictive Analytics, Recommender Systems
- Sampling: A Primer - Aug 8, 2017.
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of science. Marketing scientist Kevin Gray asks Dr. Stas Kolenikov, Senior Scientist at Abt Associates, what marketing researchers and data scientists most need to know about it.
Marketing, Sampling
- Cartoon: When Automation Goes Too Far - Apr 30, 2016.
KDnuggets Cartoon looks into the future of Automated Data Science and Marketing - when will automation go too far?
Automated, Automation, Beer, Cartoon, Marketing
- Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing - Dec 11, 2014.
We discuss the challenges in identifying the fair price of ad media, recommendations for building effective models for online marketing, unique challenges of Mobile channel, selection of Big Data tools, and more.
Daqing Zhao, Data Models, Data Science Skills, Hadoop, Interview, Macy's, Marketing, Mobile, Tools