- Macy’s: VP, Marketing Data Science and Analytics - Jul 14, 2015.
Informing business and marketing strategy, guiding tactical execution and identifying new opportunities to drive and grow sales across Macy's.
- Macys: VP, Advanced Analytics - Apr 20, 2015.
Responsible for informing business and customer strategy, enabling and optimizing dynamic marketing and site capabilities, and for driving key customer, sales and efficiency KPIs.
- Interview: Daqing Zhao, Macys.com on Building Effective Data Models for Marketing - Dec 11, 2014.
We discuss the challenges in identifying the fair price of ad media, recommendations for building effective models for online marketing, unique challenges of Mobile channel, selection of Big Data tools, and more.
- Interview: Daqing Zhao, Macys.com on Advanced Analytics for Marketing in the Big Data era - Dec 10, 2014.
We discuss Analytics at Macys.com, comparison of advanced analytics with traditional BI, building data models for scalability, problem of data models becoming quickly obsolete and challenges in customer targeting.
- Big Data & Analytics for Retail Summit 2014 Chicago: Day 1 Highlights - Oct 8, 2014.
Highlights from the presentations by Big Data leaders from Sony Pictures Entertainment, Macy's and Nuevora on day 1 of Big Data & Analytics for Retail Summit 2014 in Chicago.
- Macy’s: Director of Finance and Loyalty Analysis - May 9, 2014.
Establishing measurements and analytics to evaluate the impact of Loyalty initiatives on both credit and third party customers, developing strategies to report and analyze customer behavior.