- The Qualitative Side of Quantitative Research - Nov 9, 2017.
Kevin and Koen may buy the same brand for the same reasons. On the other hand, they may buy the same brand for different reasons, or buy different brands for the same reasons, or even different brands for different reasons. The brands they purchase and the reasons why may vary by occasion, too.
Qualitative Analytics, Qualitative Research, Quantitative Analytics, Research
- Qualitative Research Methods for Data Science? - May 30, 2017.
Why on Earth would a data scientist need to know about qualitative research? There are plenty of reasons. Here are a few.
Data Science, Qualitative Analytics, Qualitative Research
- What Data Scientists Can Learn From Qualitative Research - Jul 14, 2016.
Learn what data scientists can learn from qualitative researchers when it comes to analysing text, and how this relates to writing quality code.
Programming, Qualitative Analytics, Qualitative Research, Text Analytics
- Qualitative Analytics: Why numbers do not tell the complete story? - Feb 21, 2014.
Data scientists love numbers, yet not all data is numerical. Qualitative analytics should not be ignored, especially given the unique value it provides.
Customer Experience, Qualitative Analytics, Qualitative Research, Quantitative Analytics, Web Analytics
