- Propensity Scores: A Primer - May 16, 2017.
Propensity scores are used in quasi-experimental and non-experimental research when the researcher must make causal inferences, for example, that exposure to a chemical increases the risk of cancer.
Customer Experience, Statistics
- Interview: Brad Klingenberg, StitchFix on Building Analytics-powered Personal Stylist - Mar 20, 2015.
We discuss StitchFix, how it leverages Analytics, understanding customer preferences, and pros-and-cons of involving human judgement in the recommendation process.
Analytics, Brad Klingenberg, Customer Experience, Recommendations, Stitch Fix
- Qualitative Analytics: Why numbers do not tell the complete story? - Feb 21, 2014.
Data scientists love numbers, yet not all data is numerical. Qualitative analytics should not be ignored, especially given the unique value it provides.
Customer Experience, Qualitative Analytics, Qualitative Research, Quantitative Analytics, Web Analytics
