A Brief Introduction to the Concept of Data - Jul 29, 2021.
Every aspiring data scientist must know the concept of data and the kind of analysis they can run. This article introduces the concept of data (quantitative and qualitative) and the types of analysis.
Beginners, Data Analytics, Data Science, Qualitative Analytics, Quantitative Analytics, Statistics
- The Qualitative Side of Quantitative Research - Nov 9, 2017.
Kevin and Koen may buy the same brand for the same reasons. On the other hand, they may buy the same brand for different reasons, or buy different brands for the same reasons, or even different brands for different reasons. The brands they purchase and the reasons why may vary by occasion, too.
Qualitative Analytics, Qualitative Research, Quantitative Analytics, Research
- How To Lie With Numbers - Sep 21, 2017.
It takes less effort to lie without numbers, but there are now more numbers and more ways to lie with them than ever before. Poor Reverend Bayes, who understood the true meaning of "evidence".
Quantitative Analytics, Statistics
- Qualitative Analytics: Why numbers do not tell the complete story? - Feb 21, 2014.
Data scientists love numbers, yet not all data is numerical. Qualitative analytics should not be ignored, especially given the unique value it provides.
Customer Experience, Qualitative Analytics, Qualitative Research, Quantitative Analytics, Web Analytics
