- Algorithms of Social Manipulation - Oct 9, 2020.
As we all continuously interact with each other and our favorite businesses through apps and websites, the level at which we are being tracked and monitored is significant. While the technologies behind these capabilities provide us value, the tech companies can also influence our decisions on where to click, spend our money, and much more.
Advertising, Algorithms, Amazon, Ethics, Google, Netflix, Recommender Systems, Search, Social Media, Uber
- Why Data and Infrastructure are key to determining Customer Intent,
May 31 Webinar - May 22, 2018.
Join Yieldmo, an advertising technology company and learn how Snowflake and Looker unleashed the potential of their mobile ad engagement data and drove more impactful marketing for their clients.
Advertising, Data Infrastructure, Data Warehouse, Looker, Privacy
- How Deep Learning Is Changing The Finance and Retail Sectors - May 11, 2017.
Explore the latest advancements in deep learning and their applications in industry at the Deep Learning in Finance Summit and Deep Learning in Retail Summit in London, 1-2 June. Use discount code KDNUGGETS to save 20% off all tickets.
Advertising, Deep Learning, Fintech, London, Machine Intelligence, NLP, RE.WORK, Retail
- Overcoming the Last Hurdle in the Quest for the “Holy Grail” of Marketing - Feb 8, 2017.
A consumer’s complete digital footprint is a messy, fuzzy, dynamic picture. But data science is helping make digital identity as stable as physical identity – the last hurdle in the quest for the "holy grail" of marketing.
Advertising, Consumer Analytics, Marketing
- Contest 2nd Place: Automated Data Science and Machine Learning in Digital Advertising - Aug 4, 2016.
This post is an overview of an automated machine learning system in the digital advertising realm. It is an entrant and second-place recipient in the recent KDnuggets blog contest.
Advertising, Automated, Automated Data Science, Automated Machine Learning, Claudia Perlich, Machine Learning
- MRM-McCANN: Senior Analyst - May 11, 2016.
Seeking a Senior Data Analyst, responsible for analytic reporting and insights, leading efforts to analyze marketing campaigns across multiple channels (online/offline), and providing day-to-day analytic services to clients.
Advertising, Analyst, MRM-McCANN, New York City, NY
- Adtech: Senior Director, Data Science - Apr 8, 2016.
We are conducting a retained search for a Senior Director, Data Science, based in NYC. It’s one the most attractive data science job openings in the digital advertising ecosystem right now.
Advertising, Data Science, Director, New York City, NY
- Big Data Influence on Data Driven Advertising - Aug 31, 2015.
More and more companies relying on big data for their data driven initiatives. In a survey conducted by BlueKai, we are trying to capture what its impact on advertising strategies.
Advertising, Big Data, Kaushik Pal
- Interview: Debora Donato, StumbleUpon on the Secret Sauce of Impressive Content Curation - Aug 28, 2014.
We discuss the role of data science at StumbleUpon, the shift from search to discovery, metrics for user engagement, the art of collaborative filtering, how native ads improve user experience, major trends, advice and more.
Advertising, Advice, Customer Engagement, Data Curation, Debora Donato, Interview, Recommendations, StumbleUpon, Trends, User Experience
- Amazon: Sr. Research Scientist, Automated Advertising - Apr 4, 2014.
Lead projects in algorithmic improvements across key automated advertising problems, including keyword discovery, optimal keyword-to-landing-page mapping, automated ad-copy taxonomy, and continuous feedback bidding algorithms.
Advertising, Amazon, Search Engine Marketing, Seattle-WA
- Quantcast: Modeling Scientist - Feb 17, 2014.
Creatively tackle Quantcast most complex quantitative modeling problems and advance the company core statistical inference and algorithmic technology for audience targeting.
Advertising, Audience targeting, Quantcast
