- Why Data and Infrastructure are key to determining Customer Intent,
May 31 Webinar - May 22, 2018.
Join Yieldmo, an advertising technology company and learn how Snowflake and Looker unleashed the potential of their mobile ad engagement data and drove more impactful marketing for their clients.
Advertising, Data Infrastructure, Data Warehouse, Looker, Privacy
- Contest 2nd Place: Automated Data Science and Machine Learning in Digital Advertising - Aug 4, 2016.
This post is an overview of an automated machine learning system in the digital advertising realm. It is an entrant and second-place recipient in the recent KDnuggets blog contest.
Advertising, Automated, Automated Data Science, Automated Machine Learning, Claudia Perlich, Machine Learning
- Big Data Influence on Data Driven Advertising - Aug 31, 2015.
More and more companies relying on big data for their data driven initiatives. In a survey conducted by BlueKai, we are trying to capture what its impact on advertising strategies.
Advertising, Big Data, Kaushik Pal