About Kevin Gray

Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy.

Kevin Gray Posts (29)

  • A Few Statistics Tips for Marketers - 06 Mar 2018
    Statistics can help good marketers become better marketers. Here are a few things they should know about stats.
  • Big Data: Promises, Challenges and Threats - 16 Feb 2018
    Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks Professor Koen Pauwels for his thoughts.
  • How Not To Lie With Statistics - 11 Jan 2018
    Darrell Huff's classic How to Lie with Statistics is perhaps more relevant than ever. In this short article, I revisit this theme from some different angles.
  • Demystifying Data Science - 26 Dec 2017
    Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
  • Some Things to Remember About Memory - 14 Nov 2017
    A lot of the recent buzz about memory is old news.
  • Conjoint Analysis: A Primer - 01 Nov 2017
    Conjoint is another of those things everyone talks about but many are confused about…
  • Gold BlogWant to Become a Data Scientist? Read This Interview First - 13 Oct 2017
    There’s been a lot of hype about Data Science... and probably just as much confusion about it.
  • Statistical Mistakes Even Scientists Make - 03 Oct 2017
    Scientists are all experts in statistics, right? Wrong.
  • How To Lie With Numbers - 21 Sep 2017
    It takes less effort to lie without numbers, but there are now more numbers and more ways to lie with them than ever before. Poor Reverend Bayes, who understood the true meaning of "evidence".
  • Big Data or Big BS? - 07 Sep 2017
    Data and analysis of data have, in some form, been used to aid decision making since ancient times. So why, after all these centuries are data and analytics not more embedded in corporate decision making?