Kevin Gray

Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy.

Frequentists Fight Back

By Kevin Gray, Cannon Gray on May 24, 2018 in Bayesian, Statistics
Frequentist methods are sometimes described as “classical”, though most have only appeared in recent decades and new ones are under development as you read this. Whatever we call it, this branch of statistics is very much alive.
A Few Statistics Tips for Marketers

By Kevin Gray, Cannon Gray on March 6, 2018 in Marketing, Statistics
Statistics can help good marketers become better marketers. Here are a few things they should know about stats.
Big Data: Promises, Challenges and Threats

By Kevin Gray, Cannon Gray on February 16, 2018 in Big Data, Challenges, Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks Professor Koen Pauwels for his thoughts.
How Not To Lie With Statistics

By Kevin Gray, Cannon Gray on January 11, 2018 in Statistics, Trust
Darrell Huff's classic How to Lie with Statistics is perhaps more relevant than ever. In this short article, I revisit this theme from some different angles.
Demystifying Data Science

By Kevin Gray, Cannon Gray on December 26, 2017 in AI, Applied Statistics, Data Science, IoT
Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Some Things to Remember About Memory

By Kevin Gray, Cannon Gray on November 14, 2017 in Brain, Marketing, Research
A lot of the recent buzz about memory is old news.
Conjoint Analysis: A Primer

By Kevin Gray, Cannon Gray on November 1, 2017 in Statistical Analysis, Statistics
Conjoint is another of those things everyone talks about but many are confused about…
Want to Become a Data Scientist? Read This Interview First

By Kevin Gray, Cannon Gray on October 13, 2017 in Data Science, Data Science Education, Data Scientist
There’s been a lot of hype about Data Science... and probably just as much confusion about it.
Statistical Mistakes Even Scientists Make

By Kevin Gray, Cannon Gray on October 3, 2017 in Scientist, Statistician, Statistics
Scientists are all experts in statistics, right? Wrong.
How To Lie With Numbers

By Kevin Gray, Cannon Gray on September 21, 2017 in Quantitative Analytics, Statistics
It takes less effort to lie without numbers, but there are now more numbers and more ways to lie with them than ever before. Poor Reverend Bayes, who understood the true meaning of "evidence".

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