Russell Walker

Northwestern

Russell Walker, Ph.D. is a Professor at the Kellogg School of Management of Northwestern University. He helps companies develop strategies to manage risk and harness value through analytics and Big Data. He is the author of From Big Data to Big Profits: Success with Data and Analytics ( 2015) which examines digital strategies and methods for monetizing data, and Winning with Risk Management (2013), which examines the principles and practice of risk management through business case studies. You can find him at @RussWalker1492 and russellwalkerphd.com.

What is Your Data Worth? On LinkedIn, Microsoft, and the Value of User Data

By Russell Walker, Northwestern on June 20, 2016 in Business Value, Facebook, Google, LinkedIn, Microsoft, Yahoo
The recent announcement of Microsoft’s acquisition of LinkedIn has raised many questions about how Microsoft will monetize this data. We examine LinkedIn value per user and compare to Google, Facebook, Yahoo, and Twitter.
Learning from Hurricanes: Big Data Analytics, Risk, & Data Visualization

By Russell Walker, Northwestern on December 8, 2015 in Big Data, Data Visualization, Russell Walker, Weather
This year, Florida has experienced its 10th consecutive year without a hurricane, which is longest period without a hurricane strike in modern times. Exploring this is worthy of some examination, as it offers us many lessons in Big Data Analytics, Risk, and Data Visualization.
Big Data Monetization Lessons from Zillow

By Russell Walker, Northwestern on September 14, 2015 in Big Data, Data Monetization, Maps, Monetizing, Russell Walker, Zillow
In the current tsunami of “Big Data” every business wants to get value out of the data. Here, we are sharing lessons learned by the new real estate websites who have brought together Big Data sets, home buyers, and home sellers.

Russell Walker

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