Kayla Matthews

Kayla Matthews discusses technology and big data on publications like The Week, The Data Center Journal, Information Age and insideBIGDATA. To read more posts from Kayla, visit her personal tech blog, Productivity Bytes.

How Data Science Is Being Used to Understand COVID-19

By Kayla Matthews, Productivity Bytes on April 10, 2020 in Coronavirus, Data Science, Healthcare
Read this overview to gain an understanding of how data scientists are working hard to learn as much about COVID-19 as they can.
Passive Data Collection and Actionable Results: What to Know

By Kayla Matthews, Productivity Bytes on February 21, 2020 in Analytics, Customer Analytics, Data Curation, Datasets
There are plenty of ways to get actionable results by using passive data. However, such an outcome will not happen without careful forethought. Data analysts must consider several crucial specifics, including what questions they want and expect the information to answer, and how they'll apply the findings to aid the business.
How HR Is Using Data Science and Analytics to Close the Gender Gap

By Kayla Matthews, Productivity Bytes on January 3, 2020 in Analytics, Data Science, Gender, HR
The gender gap can extend to the lack of equal representation in certain industries or career paths, and there's an extraordinarily long way to go before people will be on equal footing in the labor market. Human resources professionals can rely on data analytics to make progress.
How Data Analytics Can Assist in Fraud Detection

By Kayla Matthews, Productivity Bytes on November 11, 2019 in Analytics, Fraud, Fraud Detection
A primary advantage of data analytics tools is that they can handle massive quantities of information at once. These solutions typically learn what's normal within a collection of information and how to spot anomalies.
How to Measure Foot Traffic Using Data Analytics

By Kayla Matthews, Productivity Bytes on October 23, 2019 in Business, Data Analytics, Traffic
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business.
Data Mapping Using Machine Learning

By Kayla Matthews, Productivity Bytes on September 27, 2019 in Data Cleaning, Data Preparation, Machine Learning
Data mapping is a way to organize various bits of data into a manageable and easy-to-understand system.
How to Sell Your Boss on the Need for Data Analytics

By Kayla Matthews, Productivity Bytes on August 26, 2019 in Career Advice, Data Analytics
Here are some ways you can make the case to your boss that analytics investments are smart for your company to pursue.
How to Showcase the Impact of Your Data Science Work

By Kayla Matthews, Productivity Bytes on July 10, 2019 in Advice, Data Science, Industry
You're a Data Scientist -- or preparing to land your first job -- and communicating your work to others, especially employers, so they understand your impact is essential. These five tips will help you help others appreciate your data science.
6 Industries Warming up to Predictive Analytics and Forecasting

By Kayla Matthews, Productivity Bytes on May 22, 2019 in Forecasting, Industries, Predictive Analytics
Here are six sectors that are realizing how beneficial predictive analytics could be, embracing the possibilities of valuable insights extracted from such technology.
Why Data Professionals Should Negotiate Every Job Offer

By Kayla Matthews, Productivity Bytes on May 16, 2019 in Career, Career Advice, Data Scientist
Here are six reasons why you shouldn't feel tempted to jump at the chance and take that job offer as it is without first negotiating.

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